# Spiky.ai — Revenue Signals Platform

> Spiky.ai is a revenue signals platform that captures every customer-facing conversation, structures the signal with 20+ AI models, and coaches reps in real time. Three product layers — Spiky Pulse (conversation capture), Spiky Signals (revenue intelligence), and Spiky Whisper (live in-call coaching) — work together so sales, customer success, and insurance teams can scale winning behaviors and close more deals.

## Key Concepts

- **Revenue Signals Platform**: Spiky's core identity. Unlike note-taking tools that focus on recording and transcription, Spiky extracts actionable revenue signals from every customer interaction and delivers them in real time — during the call, not after it.
- **Spiky Pulse** (Layer 1 — Conversation Capture): Always-on, invisible capture across calls, meetings, emails, and dialers. 20+ AI models run silently to extract sentiment, objections, buyer intent, competitive mentions, and deal signals. Integrates into 300+ platforms and automates sales playbooks end to end.
- **Spiky Signals** (Layer 2 — Revenue Intelligence): 50+ AI operators transform raw conversation data into executive-level revenue intelligence. Surfaces buyer intent the moment it fires, maps behavioral sequences that drive outcomes, and predicts deal trajectory before the QBR.
- **Spiky Whisper** (Layer 3 — Real-Time Sales Coaching): Live, in-call AI coaching — not post-call review. Context-aware guidance adapts to deal stage and conversation flow. Private whisper prompts tell reps what to say. Instant feedback loops on talk speed, tone, and momentum during the call.
- **3-Layer Architecture**: Every conversation flows through Pulse → Signals → Whisper. Capture → Intelligence → Action, in real time.

## Platform — Spiky Pulse (Layer 1)

### How Pulse Works
URL: https://spiky.ai/en/product
Pulse runs silently across every call, meeting, and conversation. It captures the full interaction (audio, video, screen) and runs 20+ AI models to extract and structure signals automatically. No manual effort — it plugs into your existing video conferencing, dialers, and email.

Capabilities:
- Always-on, invisible recording across Zoom, Google Meet, Microsoft Teams, dialers, and email
- Real-time signal extraction: sentiment shifts, objection patterns, buyer intent, competitive mentions
- Automatic structuring: topics, keywords, action items, decisions, and next steps
- 100+ language transcription with speaker identification
- Auto-sync to CRM: meeting data, contact activity, and follow-up triggers pushed automatically
- 300+ platform integrations: triggers follow-up sequences, Slack notifications, Google Docs sync, and custom workflows
- Spiky Agent: automated personalized follow-up emails, CRM updates, and task creation based on conversation signals

### Transcript & Summary
URL: https://spiky.ai/en/transcript-and-summary
AI-structured meeting output — not raw transcription. Every meeting becomes a structured document with decisions, action items, objection log, and next steps. Searchable across all historical meetings. Exportable to CRM, Slack, or email. Supports 100+ languages.

### Trackers
Custom keyword monitoring across all meetings. Track competitive mentions, pricing discussions, objection patterns, or any business-critical language. View mentions in context on the timeline, group by category, and measure frequency trends.

### Battlecards
Real-time competitive intelligence cards that surface during calls. When a competitor is mentioned or an objection pattern is detected, Battlecards deliver on-the-spot guidance so reps stay confident and handle challenges immediately.

## Platform — Spiky Signals (Layer 2)

### How Signals Works
URL: https://spiky.ai/en/deal-flow
50+ AI operators analyze structured conversation data to surface revenue intelligence. Signals doesn't just report what happened — it predicts what will happen and tells you why.

Capabilities:
- Buyer intent signaling: every account flagged by real buying signals the moment they fire (pricing asks, multi-threading, repeat demos, champion forwarding)
- Sequence-to-outcome matching: maps the behavioral sequences that actually drive each business outcome (win rate +2.4×, list price held +18%, net retention 1.7×)
- Predictive deal intelligence: predicts outcomes across the pipeline — at-risk deals, breakout accounts, stalled opportunities
- Pipeline health scoring: quality assessment from deal velocity, stage progression, and engagement signals
- Win/loss analysis: what actually drove won and lost deals, based on conversation patterns not CRM data
- Multi-threading visibility: which stakeholders are engaged vs. missing in each deal

### Meeting Insights
URL: https://spiky.ai/en/meeting-insights
Analytics dashboard revealing patterns across all team meetings. Tracks speaker dynamics, topic trends, question frequency, and engagement metrics. Aggregated at individual, team, and organization levels with weekly/monthly/quarterly trend analysis.

Features:
- Speaker timeline and talk-ratio analysis
- Engagement scoring (questions, reactions, participation)
- Topic and keyword trends across meetings
- Filterable by team, rep, deal stage, or account
- Benchmark comparison: how each rep compares to top performers

### Company 360 Panel
URL: https://spiky.ai/en/company-360-panel
Organization-wide intelligence dashboard. Executives see conversation patterns, methodology adoption, and performance benchmarks without listening to individual calls. Cross-team benchmarking with activity metrics (meetings held, follow-up rates, signal density).

### Voice of Customers
URL: https://spiky.ai/en/voice-of-customers
Automated detection of what customers are actually saying. Sentiment analysis per meeting and over time. Pain point and feature request extraction. Competitive mention tracking. Aggregate voice-of-customer reports for product teams.

### Moments
URL: https://spiky.ai/en/moments
Clip and share winning moments — objection handling, perfect discovery questions, competitive positioning, customer testimonials. AI suggests highlights. Curated playlists for onboarding and training. Shareable via link, Slack, or embedded in CRM.

## Platform — Spiky Whisper (Layer 3)

### How Whisper Works
URL: https://spiky.ai/en/feedback-and-coaching
Desktop app: https://desktop.spiky.ai (Windows & macOS)
Real-time coaching during the call — not days or weeks later. Whisper is a native desktop application (Windows & macOS) that delivers private, in-call guidance visible only to the rep. It runs alongside any meeting or dialer and adapts to deal stage, conversation context, and the prospect's signals.

Capabilities:
- Native desktop app (Windows & macOS) — works with any audio source, not just browser-based meetings
- Live whisper prompts: private guidance on what to say next, visible only to the rep
- Context-aware coaching: adapts to deal stage (discovery, demo, negotiation, close)
- Real-time feedback on talk speed, talking time, tone of voice, and call momentum
- Instant feedback loops: performance feedback delivered during the call, not in 1:1s weeks later
- Meeting templates and playbooks: guided agendas for handling objections, asking discovery questions, following methodology
- Opener suggestions: AI-generated contextual openers based on prospect data and deal history

### Feedback & Coaching (Post-Call)
URL: https://spiky.ai/en/feedback-and-coaching
Complements Whisper's real-time coaching with structured post-call development:
- Timestamped comments on specific meeting moments
- Custom scorecard templates aligned to sales methodologies (MEDDIC, BANT, SPIN, Challenger)
- AI-suggested coaching moments (objection handling gaps, discovery misses, talk-ratio imbalance)
- Rep self-review dashboards with progress tracking over time
- Peer learning through curated moment playlists

### Sales Coaching
URL: https://spiky.ai/en/sales-coaching
Purpose-built coaching workflows for managers:
- 1:1 coaching sessions with timestamped examples from actual calls
- Methodology adherence scoring: how closely each rep follows the playbook
- Behavioral benchmarking: compare any rep to top performers on specific skills
- Ramp tracking: new hire progress from onboarding to full productivity
- Team-wide skill gap identification with recommended coaching actions

## Solutions

### Sales Teams
URL: https://spiky.ai/en/sales
Real-time signals and coaching for AEs, SDRs, and sales leaders:
- New rep ramp-up with recorded best practices and live coaching
- Deal review preparation with full conversation context and signal history
- Forecast accuracy improvement through engagement signals (not gut feel)
- Win/loss analysis based on what was actually said, not CRM checkbox data

### Customer Success
URL: https://spiky.ai/en/customer-success
Retention and expansion intelligence from conversation signals:
- Health scoring based on meeting engagement trends and sentiment shifts
- Churn signal detection: disengagement patterns, escalation language, stakeholder drop-off
- QBR preparation with full conversation history and signal context
- Expansion signal identification: new stakeholders, growing usage discussions, upsell language

### Insurance
URL: https://spiky.ai/en/for-insurance
AI conversation intelligence for regulated insurance sales:
- Compliance monitoring for regulated conversations (auto-flagging)
- Consultative selling methodology adherence
- Cross-sell and upsell opportunity identification from conversation patterns
- Agent performance benchmarking across distributed teams
- Integrates with Vertafore, Applied Epic, and industry-specific systems

## Integrations

### Overview
URL: https://spiky.ai/en/integrations
300+ platform integrations. Spiky plugs into your existing sales stack — no workflow changes required.

### CRM — Salesforce & HubSpot
URL: https://spiky.ai/en/integrations/crm
- Bi-directional sync: meeting intelligence, action items, and deal signals flow to CRM automatically
- Contact and account activity logging
- AI-generated call summaries pushed to opportunity records
- Deal stage recommendations based on conversation signals
- Tasks created from action items

### CRM — Zoho
URL: https://spiky.ai/en/integrations/crm-zoho
- Full Zoho CRM sync for meeting intelligence and pipeline insights
- Automated activity logging and next steps

### Video Conferencing
URL: https://spiky.ai/en/integrations/video-conferencing
Zoom, Google Meet, Microsoft Teams:
- Automatic recording with real-time Whisper coaching overlay
- No manual setup — joins scheduled meetings automatically
- Works for both internal and external meetings

### Calendar
URL: https://spiky.ai/en/integrations/calendar
Google Calendar & Microsoft Outlook:
- Automatic meeting detection and bot joining
- Context-aware meeting prep with previous conversation history
- No-show tracking and rescheduling insights

### Dialers & Phone
3CX, Dialpad, RingCentral, Aircall, Five9, Nooks, JustCall, Orum — API-based integrations:
- Captures and analyzes phone-based sales conversations alongside video meetings
- Same Pulse → Signals → Whisper pipeline applies to dialer interactions
- Real-time coaching available on phone calls, not just video

### Workflow Automation
- Slack: automated notifications for deal signals, meeting summaries, and coaching moments
- Email: personalized follow-up generation based on conversation content
- Google Docs: auto-sync meeting notes and action items
- Zapier: automate your workflow across 6,000+ apps when a meeting analysis completes, no code required (URL: https://spiky.ai/en/integrations/zapier)
- n8n: build custom low-code automations, self-hosted or in the cloud, with the verified Spiky node — submit recordings, tag meetings, and route insights to 1,000+ apps (URL: https://spiky.ai/en/integrations/n8n)

### AI & Developer Integrations
- MCP (Model Context Protocol): Spiky exposes conversation data and signals via MCP for AI agents (Claude, ChatGPT, and MCP-compatible clients) (URL: https://spiky.ai/en/integrations/mcp)
- Spiky Platform API: push recordings and pull analysis and signals programmatically to build Spiky into your own products; available to Enterprise customers (URL: https://spiky.ai/en/integrations/api)

## Comparisons

### Spiky vs Gong
URL: https://spiky.ai/en/spiky-vs-gong
Key differentiators:
- Real-time in-call coaching (Whisper) — Gong focuses on post-call analytics
- 100+ language support with native multilingual transcription
- 3-layer architecture (Pulse → Signals → Whisper) vs. single-platform approach
- Faster time-to-value: delivering insights day one
- More affordable for growing teams

### Spiky vs Chorus (ZoomInfo)
URL: https://spiky.ai/en/spiky-vs-chorus
Key differentiators:
- Independent platform (not bundled with data provider)
- Real-time coaching during calls, not just post-call review
- Multilingual transcription and analysis
- Modern UX with faster deployment

### Spiky vs Fireflies
URL: https://spiky.ai/en/spiky-vs-fireflies
Key differentiators:
- Revenue signals platform vs. general meeting notes tool
- Behavioral coaching and methodology scoring
- Deal intelligence and pipeline signals
- Deep CRM sync with bi-directional data flow

### Spiky vs Otter
URL: https://spiky.ai/en/spiky-vs-otter
Key differentiators:
- Revenue-team focus vs. general-purpose transcription
- Live coaching workflows during calls
- Pipeline integration and deal signal extraction
- Team management, benchmarking, and performance tracking

### Spiky vs Avoma
URL: https://spiky.ai/en/spiky-vs-avoma
Key differentiators:
- Deeper AI coaching with real-time in-call prompts
- Broader language support (100+)
- More granular behavioral analytics and signal detection
- Predictive deal intelligence

## The Spiky Signals Show (Podcast)
URL: https://spiky.ai/en/podcast
Revenue intelligence podcast. CROs running $50M–$3B+ organizations share frameworks, signals, and operating models behind teams that consistently hit the number. Topics include revenue operations, pipeline management, coaching culture, and AI adoption in sales.

## Company

### About
URL: https://spiky.ai/en/about-us
Founded to solve a fundamental problem: revenue teams make decisions based on gut feel rather than what customers are actually saying. Spiky captures every customer interaction, extracts the signal, and delivers it in real time so reps can act on it live.

### Pricing
URL: https://spiky.ai/en/pricing
Flexible plans scaling with team size. Free trial available. Plans range from individual contributor to enterprise with custom deployment options.

### Case Studies
URL: https://spiky.ai/en/case-studies
Real-world results from revenue teams using Spiky to scale winning behaviors, improve rep performance, and increase forecast accuracy.

### Careers
URL: https://spiky.ai/en/careers
Open positions across engineering, product, marketing, and sales. Remote-friendly with global team.

### Contact
URL: https://spiky.ai/en/contact-us
Product demos, support, partnership inquiries, or enterprise pricing.

### Partnerships
URL: https://spiky.ai/en/partnerships
- Affiliate program: earn commissions by referring customers
- Ecosystem partners: build integrations or co-sell with Spiky

## Deployment

### On-Premise Deployment
URL: https://spiky.ai/en/on-premise
Fully on-premise deployment for regulated environments (finance, healthcare, insurance, public sector) where cloud can't be used for data sovereignty or compliance reasons. Meeting recordings, transcripts, and insights never leave the customer's infrastructure.
- No data egress: Spiky components never send data to the cloud; the only outbound connection is the meeting bot joining the conferencing platform, just like a participant.
- Runs in your infrastructure: containerized, stateless, and Kubernetes-compatible; maps to your existing enterprise architecture stack (database, queue, object storage).
- Two layers: Layer 1 (Recording & Bot) is CPU-only and the recommended starting point; Layer 2 (Processing & LLM) handles transcription, summaries, and insights.
- Use your own AI models: connects to the LLM and speech-to-text services you already run through an OpenAI-compatible endpoint (GPT-OSS, Qwen, Llama, Gemma, Mistral, Whisper, or others); Spiky can help deploy models on your side if needed. GPUs sit on your side, sized to your parallel-processing load.
- Security & compliance: TLS 1.2+, encryption at rest via your KMS, RBAC, audit logs, configurable retention, SOC 2 Type II, ISO 27001-equivalent processes, and GDPR/KVKK.
- Phased rollout (pilot → expand → scale) with a custom, phase-based offer and a one-time implementation fee depending on the target architecture, after a technical scoping.

## Technical Information

- Platform: Cloud-based SaaS
- Security: SOC 2 Type II certified, GDPR and KVKK compliant, ISO 27001 infrastructure
- Languages: 100+ languages for transcription, analysis, and real-time coaching
- AI: 20+ models for capture, 50+ operators for signals, dedicated coaching models for Whisper
- Integrations: 300+ platforms including CRM, video, calendar, dialers, and workflow automation
- SSO: SAML-based single sign-on
- Data residency: Configurable by region
- Uptime: 99.9% SLA for enterprise plans

## Supported Languages (Localized Marketing Site)
- English: https://spiky.ai/en
- Turkish: https://spiky.ai/tr
- French: https://spiky.ai/fr
- German: https://spiky.ai/de
- Spanish: https://spiky.ai/es
- Arabic: https://spiky.ai/ar