2025 at Spiky.ai: A Year of Growth, Trust, and Partnerships

Growth That Turned Into Commitment

Throughout 2025, more teams found their way to Spiky. Some came looking for better visibility, others for structure, others simply for clarity. Over the year, 5,101 new users joined the platform, representing 3,499 companies that decided to give Spiky a try.

But growth has a second chapter.

The important question was never just who signed up; it was who stayed.

By the end of the year, 1,082 companies were actively using Spiky, with 2,830 users returning regularly to the platform. That difference matters. It meant Spiky wasn’t just interesting; it was useful. Teams didn’t walk away after the first few calls. They came back again and again because it fit how they actually worked.

When we look back at the end of 2024, the contrast becomes clear. At that point, Spiky was actively used by 451 companies and 859 users. One year later, those numbers had more than doubled and tripled.

Where the Real Work Happened

As Spiky became part of daily workflows, the amount of real work flowing through the platform grew with it. By the end of 2025, teams had processed a total of 661,546 meetings on Spiky, with 308,537 occurring during the year.

These weren’t trial runs or practice sessions. They were discovery calls where first impressions were made, pricing conversations where decisions were shaped, and follow-ups where momentum was either kept or lost. Spiky was there for the moments that actually mattered.

Across all of those meetings, Spiky analyzed approximately 862,288 minutes of conversation. That’s thousands of hours of people talking, listening, hesitating, explaining, and deciding. Within those moments, teams used Spiky to notice risk earlier, recognize what was working, and approach coaching with more clarity and fairness. The value wasn’t in having more data, it was in understanding conversations better.

Spiky Product Updates: Smarter Sales Coaching, Deeper CRM Sync, and Global Expansion

Spiky continues to evolve as a conversation intelligence and AI sales coaching platform, with new capabilities designed to improve deal visibility, coaching consistency, and CRM accuracy—without disrupting existing workflows.

Below is a breakdown of the latest Spiky product updates, optimized for revenue teams operating across regions, languages, and CRMs.

Platform & User Experience Enhancements

Multi-Language Platform Support for Global Revenue Teams

Spiky now supports Turkish, German, Spanish, Portuguese, Japanese, and Arabic, enabling global sales teams to use the platform in their preferred language. Users can select a language during onboarding or switch anytime in Settings, improving adoption and reducing onboarding friction.

This update strengthens Spiky’s positioning as a multilingual conversation intelligence platform built for international revenue organizations.

Smarter Deals Page for Faster Pipeline Reviews

The redesigned Deals page introduces a cleaner, more focused layout that helps sales leaders and managers assess pipeline health, deal risks, and momentum more efficiently. The new structure reduces noise and highlights the signals that matter most during deal reviews.

New Deal Insights Page

The Deal Insights Page centralizes meetings, AI-generated notes, coaching insights, and recommendations into one unified view. This allows teams to quickly understand deal status, identify blockers, and take action without switching tools.

AI Sales Coaching & Conversation Intelligence

AI Coaching Embedded in Meeting Analysis

Spiky’s AI coaching is now delivered directly within Meeting Analysis. The platform evaluates topic coverage, identifies missed opportunities, and provides actionable suggestions to improve future conversations.

Unlike traditional call scoring, this coaching focuses on conversation quality and execution patterns, supporting team-wide improvement rather than individual judgment.

Scorecards for Consistent Sales Coaching

Scorecards introduce a structured way to evaluate sales calls using custom, data-driven criteria. Teams can create scorecard templates aligned with their sales methodology and apply them consistently across meetings, improving fairness and coaching clarity.

This feature supports scalable sales coaching across distributed teams.

Cross-Call Report (Coming Soon)

The upcoming Cross-Call Report enables teams to analyze patterns across all conversations. It helps identify what top performers do differently, uncover early deal risks, track playbook adoption, and measure sentiment trends—without relying on post-call surveys.

CRM & Deal Management Improvements

CRM Custom Field Sync

Spiky now syncs structured meeting insights—such as summaries, key topics, and action items—directly into CRM custom fields. This ensures CRM data remains accurate, searchable, and aligned with real conversations, eliminating the need for manual data entry.

Deal Stages Managed Inside Meetings

Deal stages can now be viewed and updated directly from Meeting Analysis, the Edit Modal, and CRM Note Sync views. When no deal is linked, the stage selector is disabled with a clear tooltip to prevent incorrect updates.

This improves deal hygiene and CRM accuracy.

Data Accuracy, Access & Attribution

User Matching for Manual and Zapier Uploads

For manually uploaded or Zapier-imported meetings, users can now assign participants by selecting Spiky users or entering external attendees. This improves speaker identification, coaching accuracy, and access control across teams.

Expanded Product Capabilities

Battlecards for Competitive Sales Execution

Spiky Battlecards help sales reps prepare for competitive scenarios by providing deal-specific and competitor-focused guidance, improving confidence during live conversations.

Mobile App for On-the-Go Insights

The Spiky mobile app lets users access meeting summaries, deal insights, and coaching feedback anytime, enabling productivity beyond the desktop.

SugarCRM Native Integration with Faye

Spiky now offers a native SugarCRM integration with Faye, enabling seamless syncing of meetings, notes, and AI insights directly into SugarCRM workflows.

Spiky Wrapped: Annual Revenue Insights

Spiky Wrapped provides an annual overview of usage patterns, performance trends, and key conversation insights, helping teams reflect on progress and identify opportunities for improvement.

Achievements & Industry Milestones

Spiky continued to build momentum through a combination of product innovation, strategic partnerships, and industry recognition. This period included the launch of a native SugarCRM integration, developed in close collaboration with Elite Partner Faye, as well as recognition as a Product Awards Winner, reinforcing Spiky’s impact in sales coaching and conversation intelligence. In parallel, Spiky expanded its thought leadership efforts with The Spiky Signals Show, a dedicated series focused on AI-driven revenue execution and modern go-to-market strategies.

Spiky also strengthened its presence across the global revenue and AI ecosystem through key industry events and educational initiatives. The team participated in major conferences such as MXV Summit 2025 (where co-founder Burak delivered a keynote), NYC CS Week, 43North Startup Showcase, Dubai AI Festival, TRAI Summit, and GrowOn CX Event. In addition, Spiky hosted and contributed to multiple webinars, including Satış Görüşmelerinin Yapay Zeka ile Analizi, 2026’da GTM: AI ile Operasyonel Büyüme Nasıl Sağlanır, and Mastering the Sales Journey, helping revenue teams understand how to apply AI practically across sales conversations and GTM operations.

Partnerships Built on Shared Progress

2025 was also shaped by collaboration. Throughout the year, Spiky worked with 64 active partners, including ASTROLABS, CloudyFlex, PARAM Tech, WSI DMS Türkiye, and FAYE BSG, who helped bring the platform to new teams, regions, and perspectives.

These partnerships weren’t transactional. They were built on shared goals and long-term thinking helping customers succeed faster, together. Each collaboration strengthened the ecosystem around Spiky and expanded what teams could achieve with it.

What 2025 Taught Us and What Comes Next

Looking back, 2025 reminded us of a few important truths. Tools that truly help don’t get abandoned. Structure, when done right, makes coaching feel fair rather than restrictive. And trust is earned quietly, through consistent everyday use.

If 2025 was the year Spiky became part of how teams work,

2026 will be the year that trust turns into lasting impact.

To every customer, partner, and teammate who built with us this year, thank you.

We’re grateful for the journey so far, and excited for what’s ahead.