Replenit

Replenit, an AI-driven martech startup helping e-commerce brands drive repeat purchases, faced growing complexity in its sales operations as the company scaled. Manual CRM updates and scattered meeting insights were slowing reps down and creating a disconnect between sales and internal teams.

Replenit partnered with Spiky to streamline revenue operations, automate admin tasks, and create seamless collaboration across departments, all without changing the way their sales team worked.

Challenges

As Replenit grew, its customer conversations increased in both volume and strategic importance. But its sales team was burdened by repetitive, manual workflows. Reps were responsible for documenting calls, updating the CRM, and relaying feedback to other teams. These tasks consumed valuable time that could have been spent selling.

The company needed a scalable way to:

• Automate meeting documentation and CRM syncing
• Give reps more time to focus on building customer relationships
• Share customer insights across product and marketing teams
• Improve visibility into sales performance without adding overhead

Existing tools couldn’t keep up. Notes were inconsistent, feedback loops were delayed, and internal stakeholders lacked access to the voice of the customer. This slowed down decision-making and reduced overall efficiency.

The Turning Point: Implementing Spiky

Replenit adopted Spiky to eliminate these inefficiencies without disrupting their existing sales workflow. Within days, Spiky’s AI assistant began joining meetings, transcribing conversations, summarizing key takeaways, and syncing everything directly into the CRM.

The results were clear and immediate:

• 65 to 70 percent reduction in time spent on admin work
• Complete elimination of internal follow-up delays
• Faster onboarding, smoother pipeline progression, and more deals closed

Reps stayed focused on the conversation, while product and marketing teams gained instant access to customer insights they previously had to chase down.

Key Features That Made the Difference

Spiky’s AI-powered capabilities brought structure and speed to Replenit’s sales process. Highlights included:

• Automatic transcription and CRM sync to remove manual follow-up
• Real-time summaries and action items that kept every meeting actionable
• Internal visibility into buyer feedback and objections, helping other teams adapt quickly
• Structured deal intelligence to identify blockers and next steps
• Shared insight streams that connected sales, product, and growth

Together, these features enabled smarter decisions, better collaboration, and a faster sales cycle.

The Outcome

Replenit built a more aligned, efficient, and productive sales engine by eliminating manual work and improving visibility across the business. With Spiky in place, sales reps had more time to engage with prospects, and internal teams gained the insights they needed to stay in sync.

“Spiky helped us reclaim our time. Our reps are more focused, our clients are better served, and our teams are more aligned. It’s like giving everyone in the company a smarter second brain.”

Cenk Karacaev, Co-Founder at Replenit

Final Thoughts

Replenit’s journey with Spiky is a strong example of how AI-driven sales intelligence can reduce administrative burden and unlock cross-team collaboration. Without disrupting workflows, Spiky delivered immediate value and became an essential tool in Replenit’s go-to-market stack.

Curious how Spiky can do the same for your team?

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