AchieveIt

AchieveIt's sales team faced a common yet critical challenge in modern sales operations: the overwhelming administrative burden that consumed valuable selling time. With representatives managing multiple prospect meetings daily, the team found themselves spending hours on manual note-taking, email follow-ups, and meeting preparation rather than focusing on strategic account development and closing deals.

The sales organization recognized that its current processes were unsustainable. Representatives were dedicating significant portions of their day to administrative tasks, often working late into the evening to complete follow-up emails and prepare for upcoming meetings. This inefficiency not only impacted work-life balance but also limited the team's ability to execute strategic territory planning and deliver customized demonstrations that could accelerate deal velocity.

Challenges Before Spiky

AchieveIt's sales team faced significant operational inefficiencies that limited their ability to focus on strategic selling:

• Excessive time on follow-up emails - Representatives spent 15-20 minutes per meeting crafting detailed follow-up communications, with complex deals requiring even more time

• Inefficient meeting preparation - Preparing for follow-up calls required digging through previous notes, particularly challenging when managing 10-15 appointments between prospect interactions

• Manual MEDDPICC documentation - Each account required 20-30 minutes of manual note preparation before biweekly management reviews

• Divided attention during meetings - Representatives struggled to simultaneously engage with prospects and capture comprehensive notes

• Time-consuming transcription review - Relying on Zoom recordings meant searching through lengthy transcripts to locate specific conversation details

• Limited strategic selling capacity - Administrative tasks consumed over an hour daily, leaving insufficient time for territory planning and account-based strategy development

• End-of-day workflow bottlenecks - Representatives routinely faced hour-long follow-up sessions at day's end, impacting personal time and creating delays

The sales organization recognized these processes were unsustainable, with team members often working late into the evening to complete administrative tasks rather than focusing on high-value selling activities.

Discovering a Different Way to Sell

When the AchieveIt team began exploring Spiky, they were looking for one thing: a way to reclaim time. 

But Spiky didn’t just automate note-taking; it actually rewired how the team worked. Suddenly, reps no longer had to split their focus between listening and documenting. They could stay fully engaged during calls, knowing that Spiky would extract key insights, structure them into MEDDPICC, and make everything searchable and ready for follow-up.

Follow-up emails (once the bane of the afternoons 🙄) took seconds instead of minutes. Reps began finishing their days without the looming pressure of an hour-long administrative block. 

And with their time freed, they started investing more energy in higher-impact work, building custom demos tailored to each prospect, and mapping their territories with intention.

Meanwhile, leadership found an unexpected boost: deal reviews became dramatically more efficient. Instead of reading through rep-written summaries, managers could rely on Spiky’s structured breakdowns, built directly from the conversations themselves. Notes were clearer, alignment was stronger, and the time spent preparing for review meetings shrank significantly.

What Changed for AchieveIt

Within weeks, the effects were impossible to ignore. Each rep was saving more than an hour per day (over six hours a week!)simply by eliminating manual follow-ups and documentation prep. MEDDPICC reviews that once required extensive prep now came together effortlessly. The team could finally redirect their time toward the strategic work that drives pipeline momentum.

• 1+ hour saved per rep per day, primarily from automated follow-ups and meeting documentation.

• 6+ hours saved per week per rep in total administrative work.

• 20–30 minutes saved per account during MEDDPICC review prep, totaling nearly an hour each biweekly session.

• Reps reinvested saved hours into custom demos, territory planning, and account-based strategy.

• Improved focus during meetings enhanced rapport-building and discovery quality.

• Follow-up emails went from 15–20 minutes → under 1 minute.

• Deal reviews became faster, clearer, and more objective with automatically structured MEDDPICC insights.

• Spiky improved organizational transparency and reduced risk during customer communication.

• Recorded insights helped resolve ambiguities in customer agreements.

“Between follow-ups and meeting prep, Spiky saves me a little over an hour every single day. Getting an extra hour back means our custom demos are better, more thoughtful, and more impactful.” – Joe Bustamante

With Spiky in place, AchieveIt wasn’t just working faster; they were working smarter, with better information, better preparation, and better execution.

A New Rhythm for Every Organization

Instead of ending their days exhausted from administrative catch-up, AchieveIt's reps now sign off on time, confident that their follow-ups, summaries, and deal insights are already handled. Internal meetings run smoothly. Customer conversations are more thoughtful. Strategic selling has replaced manual documentation as the core activity of the day.

What began as a search for time savings evolved into a foundational shift in how AchieveIt sells: with more clarity, more presence, and more strategic focus than ever before.