Insider

As one of the world's leading SaaS unicorns, Insider has rapidly grown by helping enterprise marketers deliver personalized customer experiences across channels. However, as the company expanded, so did the complexity of its sales operations. The sales team struggled to analyze lost deals and lacked the visibility to identify areas for improvement. Insider was also spending 4-5 hours per rep on manual CRM and sales updates, slowing operations and introducing errors.

The pain points were clear:

• Hardships in analyzing reasons behind lost deals
• Significant loss of time on manual CRM updates and data entry
• Difficulty in standardizing top-performing sales behaviors
• Need for higher accuracy in sales forecasting

The solution:

Insider implemented Spiky's AI-powered platform, which within two weeks became essential to their sales operations. Spiky automated transcription and CRM tasks while providing actionable feedback specific to each meeting type. By analyzing sales calls and tracking key metrics, the platform helped standardize top-performing behaviors and provided real-time coaching, leading to more consistent sales outcomes and improved team efficiency.

Spiky's unique features drove unique results

Spiky's advanced features played a crucial role in improving Insider's sales operations. The platform's precise transcription capabilities allowed the sales team to capture every detail of customer interactions. Spiky's action item identification feature automatically flagged critical follow-ups, allowing sales reps to prioritize their tasks more effectively after each call.

Additionally, the platform's meeting-type-aware feedback provided tailored insights based on the nature of the meeting, helping the team adapt their strategies for different types of interactions.

Spiky's real-time coaching offered the potential for further improving on-call performance by providing sales reps with live prompts and guidance on managing the dialogues more effectively. The platform's integration with Insider's CRM platform ensured that all customer data was updated automatically, leading to a 90% improvement in CRM accuracy. This eliminated the need for manual data entry and helped the sales team maintain complete and accurate records of every interaction.

The result A remarkable 75% increase in meeting efficiency and a 7% boost in deal win rates

By integrating Spiky into their sales operations, Insider achieved a significant improvement in meeting efficiency and sales outcomes. By automating manual tasks and facilitating the call review process, Spiky led to a 75% increase in overall meeting efficiency. In addition, Spiky's insights helped Insider increase their sales win rate by 7%, helping the team to reproduce top-performing behaviors consistently and close more deals.

Spiky has revolutionized our sales operations by delivering actionable insights and powerful automation across our email, CRM, and sales frameworks. Beyond just saving time, it provides unprecedented visibility into our metrics and helps us replicate top-performing behaviors—making it easier than ever to drive consistent, measurable success and scale our sales organization efficiently. Since implementing Spiky, we’ve seen a remarkable 7% increase in our sales closure rate.

⁠Vadim Mamedov - Head of Sales Enablement