2022 Business Review: A Year of Growth and Challenges

18 Jan 2023

Discover visionary sales and revenue strategies for 2022 in Spiky's review.


Master communication, Empower revenue teams.

Look no further for a business communication and empowerment platform to help your revenue teams achieve their goals in today's dynamic business environment. Communication and collaboration software is necessary for every company that wishes to drive success, increase agility, and maximize customer engagement. But choosing the proper communication and collaboration tool is essential.

Inspired by people, we have seen that communication is vital in every aspect of life. We advocate that the best potential in people comes when they truly understand each other. People are what make organizations thrive. Our mission is to build algorithms to optimize revenue teams' interactions and enhance customer experience. With the introduction of our EQ/communication analysis & AI-based coaching technology, we have created a revolutionary product that will boost how businesses are managed and interact with their customers. Our state-of-the-art communications platform empowers your business to engage customers and win new business like never before.


Sales is a fast-paced industry that is constantly evolving in 2022. AI has started to penetrate the sales sector and has the potential to revolutionize how salespeople conduct their business. AI helps sales teams work more productively and efficiently across various tasks, including lead creation and client relationship management. As companies increasingly turn to AI to improve sales efficiency, the importance of understanding technology that will affect the future of sales and the sales profession is increasing.

According to 43% of large firms, setting goals and benchmarks for tasks based on the team's top performers was the most considerable advantage of data-driven coaching. Second to this, as stated by 36% of the same firms, determining if sales reps were speaking to the proper individuals was the second-best advantage. Sales representatives must hit their quotas because half of the on-target profits are variable. They'll be open to this new norm if data can give them a competitive advantage. Contrary to popular belief, AI won't replace salespeople but instead will free them to focus on the work that is more valuable and meaningful. Sales executives should concentrate on how AI can assist firms in re-engineering business processes and eliminating manual tasks to be more productive and efficient rather than worrying about if there will be fewer salespeople in the future.

The New Sales Era and AI

Empowered sales conversations and trackings are essential for quick upskilling, onboarding, and effective deal closing. These new-age conversations drive deep connections between your sales teams and customers, ensuring emotional continuity during follow-ups. Let your customer's voice influence how you approach your sales process from discovery to execution, and regularly track those insights and results over time.

AI is a great tool for salespeople to use in their pitches and conversations with potential customers. At all stages of the pipeline. Here are three examples:

  1. Lead generation and sales leads
    AI can help generate new leads and find potential sales prospects that are difficult to reach using traditional methods.
  2. Personalized sales pitches and presentations
    AI can gather information about your potential customer's preferences and use that information to help you customize your sales pitch so that it is more effective.
  3. Automated customer support and sales follow-ups
    You can use AI to automate some of a sales rep’s functions, such as responding to customer inquiries and providing customer support.

Embrace digital transformation by ensuring you have the right tools and resources to empower your sales teams and help them close more deals - faster. Foster an engaged team culture that values customer success by communicating and listening to each other's needs and opinions.

What Spiky Provides



Track your communication improvement day-to-day at the member and overall team level with personalized and actionable insights. Each individual is unique and requires careful skillful communication. Embrace automated best practices with 48 EQ metrics per second, each creating unique insights for each and every person. Track and improve performance over time by evaluating wins and losses for every conversation. See what works and what doesn't so you can adjust accordingly for the next opportunity to increase your probability of success. All of the above clears a path so sales reps can better communicate the value of your products and services, overcome objections, and ultimately close more deals.

Spiky analyze your sales calls, training, and coaching sessions to fuel sales excellence and revenue growth with enhanced AI models. Custom-built AI algorithm generates context and behavior-driven analytics for 10-100 times more prosperous and accurate outputs. Leverages data from CRM, calendar, call recording systems, and website analytics to provide personalized coaching to every sales rep. It helps you forecast ROI for each account and identify at-risk statements early on to prioritize your sales strategy. Delivering relevant and insightful feedback is the key to unlocking your team's potential.

Learn more about our unique approach at: https://spiky.ai/.

Use Cases

Customer insights for customer-facing people

Put your customers first. Leverage customer insights to prioritize the needs and reactions of customers to increase sales performance and efficiency.

Customer insights provide valuable information that can help businesses prioritize the needs and reactions of customers to improve sales performance, increase customer satisfaction, and improve operational efficiency. They are the product of careful market research. As a result, they can help your business creates targeted products and marketing initiatives designed to meet your better target customers' needs.

Faster training for teams

Utilize insights and lead your sales team to their maximum potential in less time. Lead with the best practices for asynchronous training. Gone are the days when companies have to shell out hefty sums for traditional classroom-based training. Instead, training can now take the shape of online workshops, webinars, or pre-recorded videos. Using these cost-effective methods helps reduce your training expenses and ensures a more convenient and practical learning experience for your team members. In addition, the shorter duration of training sessions will help accelerate your team's productivity and output and help your organization reach its revenue goals faster.

Intelligent coaching for leaders

Long, nonlinear sales cycles are easier for salespeople to manage with coaching. As nonlinear journeys become the standard, AI-enabled sales coaching is expected to become a crucial component of the sales stack. According to Forrester, more than 60% of B2B salespeople would supplement their "human skills with AI and automation solutions" by 2021.

Experience continuous support for coaching to close deals more often and significantly. Spend less time analyzing endless meetings. Instead, let Spiky do the heavy lifting. Our platform provides the support you need to make progress and close more deals. We combine data, best practices, and industry expertise to provide guidance every step of the way.

Social Butterflies & Family

Looking back on what Spiky accomplished in the last year, we can see how our customers' and employees' commitment is reflected in the external acclaim our platform has earned. During such times, a lot might go unnoticed. So let's look at how we did in each category separately.

Team & Achievements

We will always embrace colleagues who are enthusiastic about their job and believe in our principles. By bringing on new teammates, we can stay on the road we feel is proper: to become the best version of ourselves.

  • 23 team members from 3 continents and 7 different cities 🫂
  • 123 companies signed onto the Spiky.ai family from 5+ different continents
  • Lots and lots of coffees, teas, and cool limes were drunk ☕
  • 10 team activities, 5+ physical meetings with 50 pizzas 🍕, and 1 awesome retreat 🏝️
  • Eat, sleep, analyze and repeat - 69298+ minutes were analyzed.


We proudly announced our partnership with Webex to deliver the Spiky application integration to Webex App Hub!

Our goal was to create a cohesive and supportive company culture. There were many challenges and successes along the way. Still, our team members persevered and developed a strong foundation of collaboration and support.

To support us in this development process and offer suggestions, reach us at hello@spiky.ai or write your comments on our contact us.

Social Media

We post fresh weekly updates and posts on our social media channels to introduce you more closely to Spiky and get you involved in the new era of sales analytics. Keep up to date on the state-of-the-art in sales enablement!

Global Events

As Spiky, we were attending worldwide events. These events ranged from trade shows to product launches, and they were all critical opportunities to grow our business. But we also made time to explore new cities and meet new people.

Our global activities, which started with the Techstars acceleration program, continued with our news on Yahoo. We were invited to the AI Fair at Northeastern University, Boston. We had many pitches in numberless competitions and events. We got many ideas and contacts with potential investors, partners, collaborators, friends, and mentors. But the most important for us was to develop a long-term strategy that would help us navigate effectively in the complex business environment of the upcoming years.

Workplace & Culture

At Spiky, we strive to create an engaging environment for our employees and make the process more productive and efficacious by making decisions aligned with their ideas. Additionally, we recognize that the culture and work environment we create here will impact the future strength of Spiky.

We are growing in both size and skill. As a result, we recently added team members to our sales and engineering teams. The new hires bring fresh ideas and energy to the team. Our team members also help us improve our work by providing feedback, troubleshooting issues, and helping to identify new opportunities.


Spiky is proud to power sales excellence and revenue growth for forward-thinking determined companies and investors worldwide.

Spiky's powerful and innovative Sales Enablement and Coaching Platform powers salespeople to spend more time selling and less time managing spreadsheets and boring administrative tasks. Our platform allows businesses to achieve unprecedented growth through data-driven insights and strategic workflows that close deals faster.

Work With Us

We would love to work with you to develop new solutions that result in tangible outcomes for members, leaders, and executives through our working methodology. We enjoy and care about what we do at Spiky. But what we care more about is happiness and belonging. We understand that we are stronger when we work together. We are an entirely distributed team with individuals from all around the world. We're attempting to create a welcoming and diverse workplace. Every voice we discern is distinct.

At Spiky, it's more than just a job. For the workplace, we boost engagement. People have inspired us to see the importance of effective communication in all aspects of life. We are committed to helping our customers' teams reach their full potential. We begin with our squad for this task. We work together to create cutting-edge algorithms that improve the online experience.

If you want to work with us, be sure to check out our LinkedIn page! Our company is always seeking talented and ambitious individuals to join our team. If you do not find what you're looking for on our website, remember to introduce yourself at hello@spiky.ai.

Contact Us

If you would like more information on this research and how Spiky can assist your company, you can contact us through our website. For more information, check out our blog.


Join 2,000+ subscribers

Stay in the loop with everything you need to know.